We helped the SBPD achieve 100% of their recruitment goals for three consecutive years. The police department is now a top recruiter in their region. How? A Marketing video for law enforcement recruitment.
VIDEO MARKETING CAMPAIGN FOR LEO RECRUITMENT
In 2018 the San Bernardino Police Department was coming out of a hiring freeze when they asked Topher to develop a recruitment video marketing strategy that would increase recruitment, including Lateral Recruits, New Recruits, and 911 Dispatchers.
Working with the SBPD, Topher created an exciting testimonial-style video series highlighting each type of recruit the department was hiring. In order to improve the candidate viewing experience, each video was created with a specific segmented audience and objective in mind. We then developed a digital marketing strategy that would be applied across multiple platforms, including organic engagement and paid CPC.
Video Production Services include: script writing, 4K and 360º cameras, production management, video editing, graphics, and consulting for in-house media production. Learn more about our video production capabilities.
We provided consultation to the departments recruitment team, creating an internal marketing guide applying best digital practices for programmatic and social media marketing. We established platform specific optimizations, including KPI’s, lead sheets, engagement analytics, and ongoing consulting for department stakeholders and leadership.
