Case Study: Video Marketing for LEO Recruitment

We helped the SBPD achieve 100% of their recruitment goals for three consecutive years. The police department is now a top recruiter in their region.

Recruitment Video Marketing Topher Hopkins

Recruitment is San Bernardino Police Department’s #1 Achievement

VIDEO MARKETING CAMPAIGN FOR LEO RECRUITMENT

Over 50% of recruits come from online & streaming video marketing
SBPD’s #1 achievement from 2018-2021
A top recruiter in the region
Proven ROI

SPECIFICS

Challenge

In 2018 the San Bernardino Police Department was coming out of a hiring freeze when they asked Topher to develop a recruitment video marketing strategy that would increase recruitment, including Lateral Recruits, New Recruits, and 911 Dispatchers.

Strategy

Working with the SBPD, Topher created an exciting testimonial-style video series highlighting each type of recruit the department was hiring. In order to improve the candidate viewing experience, each video was created with a specific segmented audience and objective in mind.

Video Production

Video Production Services include: script writing, 4K and 360º cameras, production management, video editing, graphics, and consulting for in-house media production.

Execution & Delivery

We provided consultation to the departments recruitment team, creating an internal marketing guide applying best digital practices for programmatic and social media marketing. We established platform specific optimizations, including KPI’s, lead sheets, engagement analytics, and ongoing consulting.